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These days, companies hold more information
than ever before. It's everywhere. It's in filing cabinets, on PCs,
in people's heads. There's just masses of the stuff. And the bit
you want is, well it's in there somewhere. And it's changing
all the time.
The thing about information
is that it's only useful if you get at what you want, quickly and
easily.
Other people also might need
access. Like you, they might not be too sure where it is either,
or even what they are looking for.
What can you
do?
You could distribute printed copies
of everything to all the places where the information is required.
It's bulky, it's expensive, and when the data changes, well,
you have to get it all done again (and distributed).
And of course, information
doesn't just come in the form of printed papers. It could be
a visual piece of information. And, how do you make sure
that the information is consistent across all the people who
need it.
Well, Multi-Media to the
rescue.
The great thing about multimedia
for information distribution is the amount of information a
CD can hold (typically 700 million characters of printed data).
A huge amount of data in a tiny package. Which can be distributed
easily and cheaply to whoever you want, and it's consistent.
Imagine distributing that
amount of information for the cost of a 1st class
stamp.
But it's not just data you
are storing on CD-ROMs. You are also storing fast, reliable and retrieval facilities
(indexing, searching, ordering, presentation etc), and once
the access mechanisms have been written, it's a simple matter
to add new data to the information already held on the CD, and
the retrieval facilities are already there. No rewriting of
the data accessing code.
Historical information,
price changes, specification details or whatever. You can hold
huge amounts of data on a CD, and present it to authorised personnel
in a useful way. Issue updated information in a consistent recognisable
format.
Many companies are now recognising
the advantages of a consistent approach to releasing data, both
internally within their organisation, and to customers, who
learn and become comfortable with a company that offers them
a familiar interface to their suppliers.
Don't forget. When the information
is presented on CD it needn't be just in English. Lucas Software
provides some customers with their information translated into
Chinese, Korean and Japanese. All in the same company style
and presentation, and all on one CD. One distribution CD for
all.
Marketing..Training
.. CD-ROM
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